Best Digital Marketing Training in Chennai

We, at Besant Technologies, Anna Nagar offer digital marketing certification courses to enrich your marketing knowledge. The syllabi of these courses have been broken down below (not in any specific order) for your convenience.

About Course

What is Digital Marketing?

Put simply, digital marketing implies promoting services and products on electronic media platforms. It is also a popular method of branding for companies, which provides them the scope to examine their marketing campaigns, and figure out loopholes in them, if any.

Digital marketing also enables marketers to find out not just which of their marketing campaigns are being attended to by audience, but also how frequently and for what durations of time. With this information, organisations are able to gauge their sales conversion rates and figure out what’s working or not for them.

Although, there are numerous channels such as electronic billboards, short message service and podcasts via which digital marketing can be undertaken, there is no match to the efficacy of the internet.Listed below are the most popular digital marketing solutions at people’s disposal today-

SEO (Search Engine Optimisation) SEO is a process to ensure a website ranks higher in search engine results so that it attracts more traffic. As a result, the business made by the website gets a boost. However, today, with every other website trying its luck with SEO, capitalizing on this tool has become extremely difficult. In the present-day context, SEO is much more than the use of keywords in content to earn hits; it is gaining meaningful hits that lead to conversions, revenues, and in turn profitability.

SEM (Search Engine Marketing) It’s a marketing technique in which ads to be placed on search engine results pages can be purchased so as to improve a site’s visibility and get a boost in business. One of the most common SEM techniques in use today, is PPC or Pay Per Click. In this method, the advertiser is charged on a per click basis.

Social Media Marketing Marketing efforts mediated through social media sites are referred to as social media marketing. This approach involves generating content impressive enough to grab readers’ attention and make them share it.

These are those special elements that make digital marketing a popular concept. If you are thinking of taking digital marketing classes, then make sure the training school in question has these study areas included in their syllabus. Even Besant Technologies, Anna Nagar has them covered under their course curriculum. So, you can associate yourself with this leading training centre in Chennai without apprehensions.

Why digital marketing?

Digital marketing, without a speck of doubt, is today’s buzzword. Gone are the days when it was considered a dubious practice; today, its importance as a marketing tool cannot be overemphasized. Not long ago, it used to be just another module integrated into marketing courses; today, it is an independent area of study attracting students from various educational backgrounds. So, no matter what your educational qualification is, you can reap amazing benefits from digital marketing coaching classes. Here, you find 9 reasons that make learning digital marketing so essential-

  • Digital marketing is an incredibly flourishing industry.
  • The demand for people having digital marketing skills is extremely high.
  • With great digital marketing skills, you cannot just expect a better pay but also a better position.
  • No marketing effort is complete without the involvement of digital technologies, especially in the present-day context.
  • The job opportunities in the field of digital marketing are varied.
  • With relevant skills, you can also choose to be an entrepreneur in this field.
  • Whether you are a student, a budding entrepreneur or a business head, you can capitalize on digital marketing skills.
  • Besides, taking up a digital marketing course is not an expensive affair.

How we, at Besant Technologies, Anna Nagar, help you?

Our constant endeavors in understanding the scope of digital marketing in the IT industry have enabled us to be of great help to people who are interested in learning this skillset. Our trainers are not only thorough with theories but also equipped with considerable hands-on experience. With a student-centric approach, they act as your learning facilitators rather than teachers. Besides, our courses are easy-to-follow and have been designed keeping in mind the present-day needs. We strive to keep you updated with current programming innovations and don’t declare things over until you say you have learnt. What more? With great placement guidance, we help you land the best digital marketing jobs available in the market.

Do you need training in digital marketing?

Considering the huge demand supply gap existing in this field, you should think about taking a digital marketing certification course seriously. This gap implies that the number of job posts available for digital marketing professionals are way too large than the actual number of such professionals available to take up the jobs. To use this fact to your advantage, you must receive training in the desired field. While there is no dearth of options when it comes to choosing a training centre in Chennai, you must only invest on the best providers. And because Besant Technologies, Anna Nagar has established itself as one of the best academies in Chennai, you need not look beyond us. Under our guidance, you will be able to ensure sure-shot placement for yourself after the completion of the course.

Job opportunities for digital marketing professionals?

The industries that benefit most from the adoption of digital marketing are travel and tourism, hospitality, consultancy, retail, export-import, manufacturing, B2B and B2C businesses. Since companies operating in these areas are in plenty all over the globe, you stand higher chances of being hired than someone with no digital marketing skills. After all, who wouldn’t want to hire a marketer who is apt at generating leads and sales? Besides, digital marketing is considered one among the top professions in the world. So, learning these skills will never let you down as long as landing a job is concerned.

Classroom Batch Training

One To One Training

Online Training

Customized Training

Digital Marketing Training Key Features

Besant Technologies offers Digital Marketing  Training in Chennai in more than 9+ branches with expert trainers. Here are the key features,

  • 30+ Hours Course Duration
  • 100% Job Oriented Training
  • Industry Expert Faculties
  • Free Demo Class Available
  • Completed 500+ Batches
  • Certification Guidance

Digital Marketing Training Batch Schedule

Digital Marketing Training Syllabus


  •   what is search engine optimization?
  •    how major search engines rank websites
  •    the top search engine ranking factors
  •    how to interpret the search engine results
  •   overview of the processes and concepts behind search engine optimisation
  •    what to expect from an seo campaign
  •    principles and importance of the google page rank system
  •    important developments in major search engines
  •    top seo myths revealed
  •    common seo mistakes
  •   what is white hat &black hat seo?

Web Design for On-Page SEO

  •   creating a search engine friendly website
  •    understanding website usability and accessibility
  • identifying areas for improvement (includes seo review of existing site/s)
  •   improving content quality
  • improving conversion with good page layout
  • how to emphasise your unique selling points
  • website code standards compliance
  • the importance of website load times to search engine ranking (new)
  • finding broken links
  • avoiding domain canonicalisation and duplicate domains

What is On-Page Optimization

  • keyword research with google keyword planner
  • how to select a domain name?
  • page naming {url structuring}
  • folder naming image naming
  • image title and alt tags creation
  • what are meta tags
  • what is content writing?
  • seo friendly content writing {inserting keywords in content} anchor text, link title
  • creation html sitemap creation xml site map
  • site tracking tools (google webmaster tool, google analytics tool)
  • what is alexa?

Content SEO Techniques

  • best keyword research and selection tools
  • competitor keyword research tactics
  • adding niche industry terms into your search engine optimisation strategy
  • understanding search volumes (‘broad’ versus ‘exact’ keyword match)
  • checking keyword competition
  • long tail keywords – what they are and how to select and use them
  • the relative importance of meta tags, titles, headings (h1 – h6 tags) and body text
  • improving seo by using background images with text overlay
  • correct use of image alt tags
  • seo copywriting techniques
  • effective use of internal text links
  • how to manage page redirects and avoid 404 errors
  • duplicate content, the problems it causes and how to spot it

Google Webmaster Tools &Web Analytics

  • understanding google webmaster guidelines
  • overview of google webmaster tools and functionality
  • google sitemaps, how to create and submit an xml sitemap
  •  website geographic targeting
  • carrying out a simple website ‘health check’ using google analytics
  •   how google analytics can fine tune your seo and ppc campaigns
  • understanding your website traffic sources
  •  utilising the google toolbar

Google SEO Tips

  • overcoming google indexing problems
  • how to utilise google places and local search
  • how online citations benefit google local listings
  •  utilising google advanced search operators to find potential link partners
  • removing unwanted content from the google index

Off-Page Optimisation Techniques

  • what are backlinks?
  • why backlinks are important?
  •  how to get backlinks?
  •  difference between do-follow and no-follow backlinks
  •  what is google page rank?
  •  how to increase page rank?
  •    search engine submissions
  •   directory submissions
  • article writing and submissions
  •  press release writing and submissions
  •  blog posting and comment writing
  •   classifieds posting
  •    forum posting
  • business listing
  • social bookmarking
  • social networking
  • rss feeds


Digital Marketing Training FAQ

Call now: +917550235061 or +917624941770 and know the exciting offers available for you!

Besant Technologies offers 250+ IT training course in more than 20+ branches with 10+ years Experienced Expert level Trainers.

  • Fully hands-on training
  • 30+ hours course duration
  • Industry expert faculties
  • Completed 1500+ batches
  • 100% job oriented training
  • Certification guidance
  • Own course materials
  • Resume editing
  • Interview preparation
  • Affordable fees structure

Besant Technologies is the Legend in offering placement to the students. Please visit our Placed Students List on our website.

More than 2000+ students placed in last year. It has a dedicated placement portal which caters to the needs of the students during placements. Besant Technologies conducts development sessions including mock interviews, presentation skills to prepare students to face a challenging interview situation with ease.

  • 92% percent placement record.
  • 1000+ interviews organized.

Our trainers are more than 10+ years of experience in course relevant technologies. Trainers are expert level and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications. Trainers have experienced on multiple real-time projects in their industries.

  • Are working professionals working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies, etc…
  • Trained more than 2000+ students in a year.
  • Strong theoretical & practical knowledge.
  • Are certified professionals with high grade. Are well connected with hiring HRs in multinational companies.

No worries. Besant technologies assure that no one misses single lectures topics. We will reschedule the classes as per your convenience within the stipulated course duration with all such possibilities. If required you can even attend that topic with any other batches.

Besant Technologies provides many suitable modes of training to the students like

  • Classroom training
  • One to One training
  • Fast track training
  • Customized training

You will receive Besant Technologies globally recognized course completion certification.

Yes, Besant Technologies provides group discounts for its training programs. To get more details, visit our website and contact our support team via Call, Email, Live Chat option or drop a Quick Enquiry. Depending on the group size, we offer discounts as per the terms and conditions.

We accept all major kinds of payment options. Cash, Card (Master, Visa, and Maestro, etc), Net Banking and etc.

Please Contact +919962528293, +917624941772.

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Digital Marketing Training Reviews

Rishi Sinha 2 days ago

As per my experience in Besant I would like to say that they have very nice course curriculum designed as per market relevance and faculties are best in class...

Venki 3 days ago

I wanted to build my career in IT. Hats-off to the trainers at the training centre. They provide complete assistance and always ready to guide...

Kunal Chowda 5 days ago

The course covered an incredible amount of ground in an amazingly short time. But the transitions from topic to topic were seamless, as each topic builds upon the previous one...

Jawahar Kumar 1 day ago

i would refer my friends for any academic courses under Besant Technologies training institute for a best one. Thank you every one for the genuine co-operation...

Harthik Aswin 2 days ago

There is a very good guidance for individuals. My trainers Doubts can be clarified thereby. The infrastructure of the institute is also pretty good...

Soumik Banerjee 4 days ago

Each and every point, topic covered systematically with correct flow. Regular batches conducted on time, no gaps, no leaves...

Nandini Gowda 1 day ago

I could get a clear picture about the course and trainer was clearing each and every doubts which i was getting. And Besant Technologies is a very good platform...

Lohith Kumar 2 days ago

Its a good Training institute for both freshers and for experienced people. Creates a good leaning environment and Faculties are well expertise in their domain...

Veena Kg 4 days ago

Faculty is highly knowledgeable, experienced and possess high exposure. He answered all queries with lot of patience. Course got completed on time as promised. One of the best faculty I have ever seen...

Fanoos Hussein 1 day ago

Excellent coaching As well as good Placement support. I would strongly recommend you that this is one of the best training institute in Bangalore...

Desmond Correa 3 days ago

Faculty is very friendly and will go above and beyond to help out. The trainer Ram is very knowledgeable and has good industry practice. Overall a great experience!..

Roopali Krishnappa 6 days ago

It was a great learning experience and has an added advantage of flexible timings. The guides are very helpful and cooperative...

Abirami Subburaj 1 day ago

Hi, i finished my selenium training in this institute. Really superb training. Working persons and freshers easily can get real time knowledge here..

Divya Kandhasamy rated as 5 days ago

Java course I had learned in your institute will be very much useful for me to improve my programing skills.Now,i get much more better confidence..

Annamalai Malai 6 days ago

Training was really good with most of the concepts covered along with real time examples .doupts were clarified and also interview questions...

Vel Murgan 1 day ago

The class was informative and easy to understand. One of the Best Android training institute in Marathahalli Besant Technologies..

Jyotsna Viraktamath 2 days ago

Sessions were detailed oriented. Each and everything was explained in detail with examples. Completely it was practical sessions which I liked most..

Swadhin Dhal 6 days ago

I was joined to Python training in Besant technologies under Anand Sir. The training was very good with good reasoning, practical problems and clearing all concepts .They also give practical experience..

Deepan 1 day ago

HI i am Deepan. I completed my AWS Course in Besant Technologies Bangalore Indira Nagar branch. The training is really awesome. The trainer explained all the concepts in detailed manner. It really helpful for my project. Thanks to the trainer and the team of Besant Technologies.

Sadhik 2 days ago

I did selenium course in Indira Nagar, Bangalore. The trainers are very helpful to complete my course with full knowledge. He explained all the concepts in different real time examples it really good to understand. Every project is really helpful to understand every concepts. Thanks for the best ever support given by the team of Besant Technologies

Vivin 6 days ago

Hi i completed my Hadoop course in Indira Nagar. Trainer Mr.Karthick is a excellent trainer. He had good experience in Hadoop. All the concepts explained in both theoretical and practical manner. The doubt clearing session is very helpful to gain deep knowledge in Hadoop. Best hadoop training in bangalore.

Digital Marketing Trainer Profile & Placement

Our Digital Marketing Trainers

  • More than 6 Years of experience in Digital Marketing Technologies
  • Has worked on multiple realtime Digital Marketing projects
  • Working in a top MNC company in Chennai
  • Trained 2000+ Students so far
  • Strong Theoretical & Practical Knowledge
  • Digital Marketing Testing certified Professionals

Digital Marketing Placement Training in Anna Nagar, Chennai

  • More than 2000+ students Trained
  • 95% percent Placement Record
  • 960+ Interviews Organized

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